The Employee Value Proposition (EVP) is a set of employee values developed by Arriva based on 5 key pillars.
Developing the theme ‘Together we are Arriva’ an over-arching identifier was created, visual language of pillar icons, ambassador imagery and testimonials.
Developing the theme ‘Together we are Arriva’ an over-arching identifier was created, visual language of pillar icons, ambassador imagery and testimonials.
Communications included an overarching booklet, a suite of pillar icons, ambassador photography and video, exhibition banners, corporate folder, employee journey infographic, guidelines and campaign posters.
Designed at WPA Pinfold.