Expression is an all-encompassing service provider for the gaming industry. As a start-up and newcomer to the Manchester gaming scene, they were keen to stand out and make a statement.
The concept for the identity was based around the idea of different levels associated in gaming. This thought runs throughout the look and feel of the brand using contemporary flowing vertical bands to create an engaging, cool and contemporary brand much different to other gaming companies.
The photography used throughout plays on the company name and shows gamers facial expressions and reactions.
Designed at Glorious Creative.