The Play-off finals are the biggest games in the football league calendar, the culmination of the respective seasons in League’s 1, 2, and the Championship.
For the overarching campaign’s and branding for the finals rather than focus solely on the players the fans were made the heroes of the campaign. Specially selected fans from the finalist teams were featured on stadia branding, banners, digital perimeter boards, programme covers and a match day brochure capturing the journey of the finals.
Designed at WPA Pinfold.